Landscape Business owner
Homestead, FL 33033
Phone number (786) 271-6014
I was a ‘mow, blow and go’ guy for 12 years but was never really making enough, Then I went back to school for horticulture and landscape design and returned to business with the advice of a marketing guru. Ever since, I have approached the marketing of my business from a higher level.
This professional approach is key to successful growth, But really patience is required for the pay off. This “higher level” described as a multi-faceted approach based on building customer rapport to create customer retention as well as building value in your expertise as a landscaper.
Relationship building leads to loyal client base, my opinion about advertising is that the self-promotional aspect of advertising alone is not optimal. It’s better to make others talk positively about you than for you to talk about you. Commercial maintenance is so competitive, and there’s no loyalty. As soon as property management changes, it’s out to bid again,observes Dickerson. My major emphasis to business owners who wants to venture in a landscaping business is to establish relationships with customers. Get out and get to know them. It’s hard for your client to fire someone he or she is on a first-name basis with.
The key is establishing client loyalty built on enduring personal relationships and doing what you say you are going to do, when you say you are going to do it.
You’re Selling a Dream – and You’re Building it
Gardening is all about patience and preparation, and setting up a gardening business is much the same. It takes hard graft and perseverance. It can also be very rewarding. In many cases, that will be down to you, particularly if you’ve been called in to overhaul what was previously an overgrown jungle. It is always looking at the job when you’ve finished, People always say how great it looks, so it makes it worthwhile.
In many ways, it’s the fact that you will be doing much more than planting a few nasturtiums that makes the industry more than just maintaining gardens. What you achieve can add to the value of a house, if the grounds have been well looked after. You can’t skimp. People have their ideal gardens, “you’re selling a dream – and you’re building it.”
To get the most out of your landscaping business, here are some basic rules:
- Taking a course at a horticultural college can be a real bonus
- Market yourself well so you won’t be mistaken for a cowboy operation. Being accountable is very important
- Rent any costly equipment – like cement mixers – before you buy, to make sure purchasing one would be an investment
- Learn your trade – work for someone else first before branching out on your own
- Don’t take bookings more than a month in advance – you never know if the weather will make it impossible, or if you will have other work to complete
- Last but not least – always make sure you dress for all weathers
How about you? Do you also have successful stories and tips to share? I’d love to hear about in the comments.