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Deviate From Established Style and Procedures
However you need to adapt editorial procedures and style to
suit your site, or need to deviate from your established procedures, these are
the most important things to keep in mind:
- Keep a content log to
track development progress and to keep you from forgetting about microcontent
such as page titles, navigational links, ALT tags, etc.
- Find out early what kind of
microcontent will be needed for a page. Submit as much microcontent as
possible at the same time as the main text is submitted. This way you
won’t have to scramble at the last minute and the HTML producer can be
more efficient.
- You must have an opportunity to edit
the text, or have an outside freelancer do this, before it is
submitted to the HTML producer.
- Submit the copy in the form that’s the
easiest for the HTML producer. This will avoid mistakes created by
'handling' the text too much. Don’t submit copy that has any kind of
software- generated style applied to it. Don’t submit a PowerPoint
presentation (it’s been known to happen!). Don’t even submit a .DOC file
- it will carry 'invisible' coding for fonts, margins, tabs, etc.
- Code for text styles such
as italics and bold, and add HTML coding for hyperlinks.
Coding for these beforehand means you'll avoid extra keystrokes later in the
process that could introduce mistakes. Even if internal links aren’t set
yet, if the coding is in place the link will show up on the Web page and the
required hand-check of links will show that a correct URL needs to be added.
- You must have an
opportunity to make edit changes on the entire page after it is built and
before it is made live. Otherwise you have no opportunity to view the
page as a reader will see it. The point of copyediting is not necessarily
to spot mistakes, but to make the finished product as understandable as
possible to the reader. Not having an opportunity to see the page and
make changes after it’s in the form in which the reader will see it
shortcircuits the entire process. Plus, you may also need to add last-minute
links to make the piece relevant and fresh.
- You must keep the original
article as submitted and save subsequent edit changes. There are all
kinds of reasons why you may have to revert to or refer to an earlier
version, and you may need to check an 'audit trail' to determine when
changes were made and who made them.
- Version control is important! Strict
file-naming conventions will help, and will help your colleagues find
things they need on your computer when you are home sick or have left for a
better job offer because you are such an excellent and well-organized
editor!
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